1) Overview
2) Problem
A wildlife sanctuary needed a modern landing page to:
- Educate visitors about the sanctuary’s mission and conservation work
- Encourage visits and donations
- Make key information (timings, location, ticketing/contact) easy to find
The existing experience felt visually outdated and didn’t guide users clearly to the next step (visit, donate, or contact).
3) Goals
- Create a warm, nature-forward visual identity that matches the sanctuary theme
- Communicate trust and credibility through clear structure and content hierarchy
- Improve discoverability of essential info (location, timings, ticketing)
- Add strong, consistent CTAs for Visit, Donate, and Volunteer
- Ensure the layout is responsive and easy to scan
4) Process